McLaren builds some of the best supercars in the world - but the cars are just half the story. Behind them, an elite group of employees work tirelessly to combine game-changing technology with beautiful design.

 

We were tasked with creating a book that brings McLaren’s brand positioning to life, taking the reader on a journey through McLaren heritage, and capturing the essence of what it means to work there.

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Many of the book’s double-page spreads are more like print ads, light on copy, but with powerful headlines and striking shots of McLaren supercars or the McLaren Technology Centre. Others explore McLaren heritage, and have a more editorial feel, using pull-out quotes and carefully crafted longer-form copy.

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Roles: Copywriting