We were tasked with creating a print ad, and campaign key visual, that communicated PATRIZIA’s new brand proposition: ‘Forward thinking with a purpose’. The proposition is inspired by PATRIZIA’s ESG (environmental, social, and corporate governance) commitments, as well as their fundamental investing principles: namely, to deliver sustainable, long-term returns that build better futures.

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The design is a future-facing build on the existing palette and aesthetic which we developed for their previous campaign, ‘Our man on the ground’, and heroes the company’s diverse Investment Strategy and Research Team. The header and body copy are direct, elevated and inspiring, and connect PATRIZIA’s data intelligence expertise with their commitment to a shaping better tomorrow for all.  

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Roles: Copywriting, concepting