Roles: Copywriting, concepting, assisting directing, overseeing production
BEAM on Virgin Trains
Virgin Trains
'Small things'
Social
We were asked to capture Virgin Trains’ dedication to making rail travel more enjoyable by celebrating some of their awesome onboard benefits. In keeping with the playful Virgin Trains’ tone of voice, we created four 15-second ads that showed passengers getting a little carried away before realising where they were…
The videos sent social view-through rates soaring, and were picked up by both Drum Magazine and Ads of brands. Assets were also repurposed for a January ‘Reinvent yourself’ campaign, and used to create Instagram stories, carousels, and GIFs.
Roles: Copywriting, concepting, assisting directing, overseeing production
‘‘We love how well TMW Unlimited has transformed our brief into something that taps into our customer insights in a really fun, relatable way in this social-first approach.’’
Susan Borm, Digital Marketing Manager at Virgin Trains
