Sendwave
'Naira to Naija is back' (ft. Adeola Fayehun)​
Digital video, CRM, social

We delivered an integrated campaign to announce the return of Naira to Naija (Nigeria) money transfers, after remittance in the currency was banned by the Central Bank of Nigeria.

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This campaign was targeted at Sendwave’s Nigerian user-base. So, we worked with Sendwave ambassador Adeola Fayehun: a vibrant African satirist, journalist and YouTuber, especially popular with the Nigerian diaspora.

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We delivered playful testimonials - news-feed style video spots with bold supers - and assets across CRM and social.

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Roles: Scriptwriting, copywriting