Tasked with delivering a new creative platform that would encourage artists to perceive Winsor & Newton as experts in colour, we played with depth and dimension to communicate expert precision and infinite avenues of creative possibility. To complement this art direction, our copy also needed to be precise, elevated and inspiring.

 

This video and print ad showcase the ProMarker range, and were part of a wider international campaign that heroed a number of Winsor & Newton products.  

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Roles: Copywriting, concepting