Barratt London
Ridgeway Views, Mill Hill
'A Country Estate on Central London's Doorstep'
Long-form copy for 25pp brochure, press ads

Ridgeway Views is a premium new Barratt London development in the desirable Mill Hill area. I was tasked with delivering long-form copy for a brochure aimed predominantly at international investors, many of whom would be buying without visiting the property. Accordingly, the copy needed convince these readers that a Ridgeway Views apartment could be a reliable, long-term investment.

 

Working together with a designer, we divided the brochure into chapters, achieving an engaging reader-friendly journey; one that explored the area’s heritage, local amenities, and the unique appeal of countryside living within easy reach of London’s vibrant scenes.

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Roles: Copywriting, editing, proofing